Crocs is a shoe company that is known for its unique and comfortable footwear. The company has been in business since 2002 and has become a household name in the United States. Crocs has a wide variety of shoes for both men and women, as well as children. The company’s marketing strategy has been very … Read more
Mary Kay has been present in India since 1994, when it first started advertising and marketing its products in the country. The company has since then established a strong presence in India, with a wide range of products that are popular among Indian women. Some of the most popular Mary Kay products in India include … Read more
Mountain Man Brewing Company is a beer company that was founded in 1925. It is headquartered in West Virginia, United States. The company brews lager-style beers and had been associated with the working class. Since its inception, the company has been facing declining sales due to increased competition from other beer companies. In order to … Read more
As a child, either skipping, walking, or running through the malls, I gazed at the “pictures” hanging on the walls, wondering what they were there for. As we journeyed to the other side of the mall, there I would find the advertisements with the girls that were almost completely naked. This constantly made me uncomfortable … Read more
In the process of globalization, the American popular culture have spread out through movies, music, and television programs, however, there are also several other factors, which have promoted American popular culture across the world. Goods and services are also a major factor helping to grow American popular culture in the global world. “The American Global … Read more
A well thought out and produced advertising campaign can resurrect a decaying brand, and give it a completely new identity. A poorly produced, unsuccessful campaign can forever associate the brand with something negative or laughable. “Smell Like a Man, Man” campaign for Old Spice is an outstanding example of how a brilliant campaign can change … Read more
Companies spend considerable amounts of time and money on advertising their products; much of this time is dedicated to understanding their target audience and what will convince them to buy. Advertisements are thus geared toward specific concerns or fears of the readership. Advertisers can most efficiently do this when the advertisement is published in literature … Read more
The Kardashian Brand, specifically Kim Kardashian, has utilized Para-social Interactions in order to strengthen relations between their fan base. This is executed primarily through the usage of social media to create an intimate bond between the Kardashian’s and their devoted following. The term Parasocial Interaction was discussed in Jennifer Anette Lueck article, “Friend-zone with benefits: … Read more
My way of defining culture is something that makes up your background or something that shapes you. The times of my life have been good and sometimes bad, so that’s how my cultural identity is made up. I have multiple things that makes up my cultural identity, but here’s a few I’ll tell you about. … Read more
Fisher Price’s Musical Walking Lion is designed to help children 6 months to 36 months of age into actually taking their first steps as well as to steady their steps at the beginning of their journey into walking. This Musical Walking Lion provides a variety of benefits parents will get from their child from buying … Read more
