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Coca Cola Market Research

The Coca-Cola Company is a global soft drink manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company operates in over 200 countries and owns or licenses more than 500 nonalcoholic beverage brands.

Coca-Cola’s flagship product is Coca-Cola, a carbonated soft drink sold in stores, restaurants, and vending machines in over 200 countries. The company also produces and sells a variety of other nonalcoholic beverages under its brand portfolio, which includes Sprite, Fanta, Minute Maid, Powerade, Dasani, Del Valle, Georgia Coffee, Gold Peak Tea & Coffee, Nestea, Glaceau Vitaminwater, Smartwater, Zico, and Fresca.

The Coca-Cola Company’s primary activities include the production, distribution, and promotion of nonalcoholic beverage concentrates and syrups. The Group owns or licenses over 500 nonalcoholic beverage brands mostly carbonated drinks. Furthermore, Coca-cola distributes various types of still beverages like water, enhanced waters, juices and juice drinks, ready-to-drink teas/coffees, as well energy drinks and sports beverages.

In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Costa coffee, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, ITO EN teas, Monster energy drinks, Nescafé Dolce Gusto coffee capsules, Nespresso coffee capsules, Nutella hazelnut spread , Oasis juices.

PepsiCo is a food and beverage leader with a portfolio of 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola – also make hundreds of other enjoyable foods and beverages that are an important part of people’s daily lives.

Through scientific research and development, we create products that improve our customers’ health and well-being. And, with more than $67 billion in 2010 revenues, our global business has a powerful reach.

The Coca-Cola company meets the demands of their clientele by bottling and selling syrups which are used to make finished beverages. These drinks can be enjoyed right away by consumers.

Coca-Cola Marketing Mix (4Ps) Product

Coca-Cola products include sparkling beverages and still beverages such as water, tea, coffee, and sports drinks. The company has a portfolio of over 3,500 beverage products including Coca-Cola, Diet Coke, Fanta, Sprite, Minute Maid juices, POWERADE sports drinks, and Dasani waters.


Coca-Cola is a premium product and the company does not have to compete on price. The company has successfully maintained its price points for many years.


Coca-Cola spends approximately $3 billion annually on advertising and promotional activities. The company’s global advertising slogan is “Open happiness”. Advertising campaigns around this theme include the “Coca-Cola Happiness Machine” and the “Happiness Truck”.

The Coca-Cola team strives to be “the” global brand by analyzing customer behavior and having a world view. They aspire to bring optimism and fun while being environmentally friendly in all new marketing endeavors.

The company has also put an emphasis on giving back, whether it be in the form of providing water to communities or helping preserve the environment. Marketing for Coca-Cola takes many different forms, but one thing is for sure – this company knows how to get their product out there!

From its humble beginnings in 1886 as a medicinal elixir, Coca-Cola has become one of the world’s most ubiquitous brands. Marketing campaigns over the years have included some iconic moments such as “The pause that refreshes” and “I’d like to buy the world a Coke.”

More recently, Coca-Cola has been working hard to stay relevant in a more health-conscious world. In 2015, they introduced Coca-Cola Life, a lower-calorie option that is sweetened with cane sugar and stevia. The company has also been investing in other non-carbonated beverages such as water, tea, and coffee.

Coca-Cola’s marketing team has always been at the forefront of innovation. In 2013, they debuted the “Share a Coke” campaign, which replaced the iconic logo on cans and bottles with people’s names. This was a huge success, prompting Coca-Cola to roll out similar campaigns in over 80 countries.

No matter what the future holds, it’s clear that Coca-Cola will continue to be a powerful force in the world of marketing.

Every aspect of a marketing plan must be fully considered and researched when establishing a new one. This entails studying market research, examining the company, and researching current environmental analysis. Coca-Cola improves its chances for success in the market by thoroughly evaluating the soft drink industry.

Marketing plans are important for any business, but they are especially crucial for Coca-Cola because of its need to maintain a top spot in a very large and highly competitive industry. Marketing plans give businesses clear instructions on how to most effectively allocate resources in order to achieve desired objectives.

Coca-Cola has been successful in the past by utilizing a combination of aggressive marketing strategies and product innovation. In order to maintain its position as one of the leading soft drink companies, Coca-Cola must continue to engage in these practices. Additionally, Coca-Cola must be aware of any changes in the marketplace so that it can quickly adapt its strategies as necessary.

The soft drink industry is constantly evolving and becoming more competitive. In order to stay ahead of the competition, Coca-Cola must continue to invest in market research and product innovation. Additionally, Coca-Cola must be prepared to quickly adapt its marketing strategies as the marketplace changes. By doing so, Coca-Cola can maintain its position as one of the leading soft drink companies in the world.

Coca-Cola evaluates the internal and external business climate and critically examines the overall industry. The most suitable marketing tactics will be chosen and implemented, and these methods will be continuously monitored for external threats and opportunities while internal efficiency procedures are revised, after Coca-Cola has examined the internal environment and general industry carefully. Coca-Cola’s dominance in the market is a key element in its success.

Coca-Cola is a master at marketing and has been for over 125 years. The company implements very effective marketing mix strategies that have allowed it to become one of, if not the, most recognizable brands in the world. Marketing mix is a term used to describe the combination of tactics used to generate interest, demand, and sales for a product or service (Kotler & Armstrong, 2014). There are four key components of marketing mix: product, place, price, and promotion. Each can be examined in detail to see how Coca-Cola has used them to become one of the most valuable brands in the world.

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