Ikea History, Ikea Company Profile, and Ikea Case Study

Swedish Furniture Giant IKEA Case Study The points of the Porter’s Diamond are described as four broad attributes. And these attributes promote or impede the creation of competitive advantage. These attributes are: •Factor conditions –a nation’s position in factors of production such as skilled labor or the infrastructure necessary to compete in a given industry. … Read more

Mcdonalds and Obesity

The image of McDonald’s has always been one of fast and cheap, the company is struggling to find a new niche in the market. While finding its new niche it still needs to improve drive-thru business and sales must start to climb as the hamburger giant struggles with declining sales. It is estimated that increasing … Read more