The Coca-Cola Company is a global soft drink manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company operates in over 200 countries and owns or licenses more than 500 nonalcoholic beverage brands. Coca-Cola’s flagship product is Coca-Cola, a carbonated soft drink sold in stores, restaurants, and vending machines in over 200 countries. … Read more
The Cola Wars have been waged for decades, with Coca Cola and Pepsi battling it out for supremacy. The two companies have taken different approaches to their business model, with Coca Cola selling concentrate to bottlers who then package and sell the product to consumers, while Pepsi sells its products directly to retailers. There are … Read more
On October 2nd, Gatorade turned 50 years old. In 1965, Dr. Robert Cade and his team at the University of Florida, invented a drink that helps with renewing the fluids and the electrolytes lost in the sweat by the University’s Football team, the Gators, and they call it Gatorade. When the Gators won the Orange … Read more
Have you ever seen a Coca-Cola ad and immediately had a strong desire to drink one? The Coca-Cola Company has been very strong in the advertisement department over the years and has made many sales on impulse alone. The most recent one being the “Share a Coke, which emphasizes that people should not only buy … Read more
The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Coca-Cola was invented by Dr. John … Read more
Coca-Cola and Pepsi are the two greatest competitors in the soft drink industry. A brief introduction and history of the two companies will provide a basis for understanding how the companies have come to be where they are today and how they run their companies. The company structure of each will also be briefly explained … Read more
The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not … Read more
Commercials and soft drinks have become a part of everyday life in America. The combination of these pop-culture creations has made resisting the temptation of sugar based carbonated beverages virtually impossible for most. A well known soft drink war between Pepsi and Coca-Cola keeps new, edgy advertising techniques airing during commercial breaks of popular television … Read more
