The Success of the Southwest Airlines Marketing Strategy Essay

Southwest Airlines has been a major success story in the airline industry. The company has successfully used a variety of marketing strategies to achieve this success. One of the key aspects of Southwest’s marketing strategy is its focus on customer service. The airline has consistently ranked highly in customer satisfaction surveys. In addition, Southwest offers … Read more

Privatization of Airports

For 51 years Bergstrom Air Force Base was home to fighter pilots, bombers, troop carriers and reconnaissance jets. It was the first port of call for President Lyndon B. Johnson on his trips home to LBJ Country aboard Air Force One, it was where Chuck Yeager, the first pilot to break the sound barrier, once … Read more

Southwest Airlines

Many changes have occurred and are occurring in the airline industry, which pose a potential threat to Southwest Airlines. The airline industry has traditionally had many airlines receive annual loses on their income statements. This trend is still continuing today as many airlines stand in financial trouble. Some of these financial troubles arise from changes … Read more