Comparison of Two Persuasive Formats This comparison can be helpful in the following ways: 1. As a learning device. It may be easier for you to understand Monroe’s Motivated Sequence (a persuasive outline) by comparing it with the traditional outline (used for your informative speeches). 2. As an alternative outline choice for your persuasive speech. If you decide to use the problem/solution approach in your speech, then you may follow the outline format below (Monroe’s Motivated Sequence) or you may follow the example of outlines 4 through 7.
It is important to note that whichever of the two outline formats for Monroe’s Motivated Sequence you select, the approach is the same; that is, first you describe the problem, then you present the solution. Monroe’s Motivated SequenceStatement of Reasons ATTENTIONINTRODUCTION I. Attention-getting statement II. Establish credibility III. Audience predispositions/SurveyI. Attention-getting statement II. Establish credibility; Audience predispositions/ ….. Survey* (Need for listening) III. State proposition (Thesis) ….. A. Preview main point I ….. B. Preview main point II .. C. Preview main point III NEEDBODY I. Need (state the problem) ______A. Explanation/Example ……………1. Evidence ……………2. Evidence ______B. Explanation/Example ……………1. Evidence ……………2. EvidenceI. Main point ______A. Explanation/Example ……………1. Evidence ……………2. Evidence ______B. Explanation/Example ……………1. Evidence ……………2. Evidence SATISFACTION II. (State the solution) ______A. Explanation/Example ……………1. Evidence ……………2. Evidence ______B. Explanation/Example ……………1. Evidence ……………2. EvidenceII. Main point ______A. Explanation/Example ……………1. Evidence ……………2. Evidence _____B. Explanation/Example ……………1. Evidence ……………2. Evidence VISUALIZATION III. (Solution benefits) ______A. Explanation/Example ……………1. Evidence ……………2. Evidence ______B. Explanation/Example ……………1. Evidence/Example ……………2. Evidence/Example etc. III. Main point ______A. Explanation/Example ……………1. Evidence ……………2. Evidence ______B. Explanation/Example ……………1. Evidence ……………2. Evidence, etc. ACTIONCONCLUSION I. Action (final commitment and call for action)Summary (Review main points) Clincher (Restate proposition) NUMBER 017 IN THE SPEAKING CENTER HANDOUT SERIES
