Influence of celebrity endorsers in the perfume industry on consumers Nowadays when you look at the advertisements of perfumes, there are very often celebrities promoting the perfume. This new trend has kept rising In the past years In many industries. Indeed, companies are trying more than ever to catch the eye of the consumer and celebrity endorsement Is one of the most efficient ways to do this In the perfume Industry. Brands have many advantages when they decide to be endorsed by a celebrity. First of all, it raises brand awareness.
Many studies have roved that advertisements with celebrities have more chances to catch the eye of the consumer. For example, the last advertisement for Channel non was endorsed by Brad Pit, one of the most famous people in the world. Channel’s decision to have Brad Pit in its ad did not come from nowhere. They knew that people would talk about the ad and would want to smell the perfume because Brad Pit was endorsing it. (Don’t hesitate to go watch the TV commercials about Brad Pit In our category “What we like”). Therefore it is clear that people pay more attention to advertisements with celebrities and so to the product.
For example In the perfume Industry, celebrities will make customers want to go in the store In order to smell the perfume. Furthermore, the bigger the company, the more budget It has to get a very well known celebrity. Indeed, one of the biggest goals of brands Is to be talked about. And celebrities help them because they make very often the headlines all over the world. Indeed, Dior and Channel have been competing for some years regarding the one who has the most famous and admired celebrity endorsers. As Channel chose Nicole Kidnap to advertise Channel non few years ago, Dior chose Charlie Thereon for Isadora.
Both are gorgeous women with an international positive reputation. A lot of women perfume customers know them and consider them as role models, and will therefore be carefully looking and listening to their advertisement. Another big advantage of using celebrity endorsers is the fact that they bring credibility to the brand. It has been proved In many studies that when a celebrity shows that he or she Is trusting a product, people will be more Incline to also trust the product. Celebrities bring a guarantee for some people and they are good at convincing people to buy the product.
For example, in the TV commercial for Isadora with Charlie Thereon, the actress is viewed as a strong, beautiful, eye-catching and proud woman. Women will want to be as her and this is what they will do by buying the perfume Charlie wears in the commercial. In other words, celebrities’ power in perfume ads is very strong, and brands have clearly realized that. Conclusion : These advertisements leave an impression on a common man’s mind that a woman is just an object, which can exploited easily as she is weak by nature and always needs a man for her protection. This type of projection of women Is termed as stereotyping.
Now the biggest question to think about Is that whether making money Is more Important than the diddling of a woman. With Abortion or Anti Abortion By Hideousness promoting the perfume. This new trend has kept rising in the past years in many consumer and celebrity endorsement is one of the most efficient ways to do this in the perfume industry. Brands have many advantages when they decide to be hesitate to go watch the TV commercials about Brad Pit in our category “What we celebrities and so to the product. For example in the perfume industry, celebrities will make customers want to go in the store in order to smell the perfume.
Furthermore, the bigger the company, the more budget it has to get a very well known celebrity. Indeed, one of the biggest goals of brands is to be talked about. And been proved in many studies that when a celebrity shows that he or she is trusting a product, people will be more incline to also trust the product. Celebrities bring a guarantee for some people and they are good at convincing people to buy the a man for her protection. This type of projection of women is termed as stereotyping. Now the biggest question to think about is that whether making money is more important than the dignity of a woman.
