In the process of globalization, the American popular culture have spread out through movies, music, and television programs, however, there are also several other factors, which have promoted American popular culture across the world. Goods and services are also a major factor helping to grow American popular culture in the global world. “The American Global … Read more
Identify and evaluate marketing opportunities Part 1: Research and identify possible marketing opportunities: Introduction: T-House is one the Australian owned T-shirt Company located in Melbourne area established in 2009. With over 20 branches around city and suburb area of Melbourne, products of T-house are targeting massive group of customer. T-house products lines are including clothing … Read more
Founded in 1902 by James Cash Penney, J. C. Penney Corporation, Inc. (JCP) is a chain of mid-range department stores based in Plano Texas. JCP currently has 1,060 department stores in 49 U.S. States in operation. JCP stores sell conventional merchandise as well as leased departments. Some examples of leased departments are Sephora, optical centers, … Read more
1.O’Neil mention in his article, ‘The Language of Advertising,” advertisers create in consumers a sense of need for products. I think it is not ethical for advertisers to create such a sense when their products are generic and do not differ from those of the competition. It is common that consumers don’t have too much … Read more
The demographics of the target market are any households that make more than $100,000 annually and typically are college educated. The target market also consists of consumers that exercise on a regular basis, consumers that live active lifestyles, and consumers that maintain healthy diets. C2. Industry Analysis: The juicing industry generates $2.3 billion in revenue … Read more