As more and more manufacturers on the market, consumers have more and more varied product, quality and shopping choices. Marketing departments then create progressively ideas to maintain existing clients, and incorporate the principle of customer loyalty. Consumer loyalty is the ongoing cycle of consumers buying a single company’s goods or services (Gustavsson, 2005).
In most businesses, maintaining customers costs less than recruiting new customers and also reduces product marketing costs. Of this reason, the organization is actively increasing customer satisfaction by introducing satisfaction schemes of regular purchases that reward the remaining customers (Donnelly, 2009).
Social responsibility is the concept that business is part of the larger society in which it exists and must therefore act in a way that not only advances the firm, but also serves the society. More than ever firms are being challenged to integrate social responsibilities in to their operations. Many firms now believe that … Read more
Nicholas Romanov was an ignorant, incompetent and insensitive leader. His character was the decisive factor in bringing on the revolution The last Tsar of Russia was a tragic figure a classic case of being a leader in the wrong place at the wrong time. Nothing within his power could have prevented the forces of change … Read more
Kings are generally thought to be beautiful, God-like humans from a certain genealogy. They are placed at the throne due to whom they were born to and/or who they marry. Richard of Glouster is born of the royal family but, he does not possess the qualities of a King to be legitimate according to Shakespeare’s … Read more