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Essay on Restaurant Tipping Summary

This study by Seiter and Gass was titled The Effect of Patriotic Messages on Restaurant Tipping in it the authors compared the effectiveness of 2 types of patriotic messages with a “warmth/ingratiation” message and a control condition on restaurant tipping. The independent variable in this study was placing one of four messages on customers’ checks: … Read more

Panera Bread Vertical Analysis Essay

Panera Bread’s primary competition is comprised of many other fast casual and/or cafe-style restaurant chains, including Chipotle, Starbucks Coffee, Five Guys Burgers and Fries and P. F. Chang’s China Bistro. One of the significant changes on Panera Bread’s vertical analysis occurs with the Treasury Stock – Common account, which went from accounting for -17% of … Read more