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Television and Media Advertising Cause Eating Diso

It is funny how so many girls and women today are led to believe that the  only way to feel attractive and be beautiful is to have their bodies consist of  nothing but skin and bones. Women are dieting more today then they have ever  been before. They are striving for an unattainable body figure that is portrayed  by the media as being the ideal standard for today’s women. It gets worse. Not  only are women dieting unlike ever before, but they will ruthlessly harm their  bodies in order to achieve these inaccessible standards. This ruthless harm that  haunts so many women today just so happens to be what we call eating disorders.  Anorexia and bulimia are the primary diseases that go in the category of eating  disorders. Who is to blame for this daunting occurrence? In most cases, the  media is either some or all to blame for the eating disorder and standards  placed for women. Commercials, billboards, women’s magazine ads, etc. are all  forms of the media that portray negative images of women. When the women in  today’s society sees what is being advertised (which happens hundreds, if not  thousands of times a day) it is not so shocking that many of them strive for  these impossible body images. It is when the want and desire becomes so strong  that these women drive themselves to starvation and other forms of eating  disorders.

In order to realize the effect that advertising is having on girls and women  in society today, it is important for people to know the facts and statistics  that are current about eating disorders. Eight million girls and women are  affected with eating disorders (Wilson and Blackhurst 111). Among college-aged  women, bulimia affects nearly one in every five (Wilson and Blackhurst 111).  Most women (nearly 75%) consider themselves over weight, even though they fit  the ideal weigh standards submitted by insurance companies (Wilson and Backhurst  111-112). There is something obviously wrong with these statistics. Women who  subject themselves to these circumstances are fighting against their own body  make-ups in order to fulfill the standards put out by the media. In order to  change these staggering statistics in the future, we must examine what the media  does to make girls and women obtain eating disorders.

When researchers asked one hundred eighteen female, college-aged students to  look at twenty pictures in ads from women’s magazines, they felt a sudden change  in mood after the pictures were observed. There was notable depression in the  women, a depression that has seemed to hit many women after leafing through  women’s magazines (Key and Lindgren 11). This depression is due to the fact  there are so many negative messages being conveyed in advertisements that are  published in women’s magazines. But who can blame the women for their depression  anyway? When the majority of the ads in women’s magazines show super-skinny  models advertising nice clothes, makeup, jewelry, etc., one might find  themselves to be a little down. Skinny models portray their figures to be the  cultural norm in Western society today. How often does one find a model in a  woman’s magazine that is over a size six that is not shown advertising plus size  merchandise? The answer is not very often, or sometimes never at all. If women  do not see their body type being depicted in advertisements, then they are bound  to feel left out and depressed. The women will be led to believe that they are  not desirable to the public; therefore they must do something about the way  their body looks. Unfortunately many times women turn to eating disorders to try  to take care of this problem. They become anorexic, bulimic, or other types of  eating disorders in a strive for body perfection. All of this melancholy just  because of what society teaches women is the only acceptable way to look.

Not only do advertisements in women’s magazines use skinny models to sell  their products, but they also advertise a lot of food in the magazines as well.  It is funny how food products are mostly advertised in women’s magazines, not  men’s magazines. Western culture knows that women are most likely to buy food  over men; therefore the ads are mostly shown in women’s magazines. But, in order  for women to want to buy these food products, the advertisers use certain key  tactics that will appeal to most women. Advertisers know that many women today  are striving to be super-thin, so are not afraid to show women that their  products will fulfill their daily diets. Low-calorie, low-fat, no-fat, and  fat-free are just a few of the phrases that will catch women’s attention. If  women know that they will not be “sinning” or going against their diet if they  buy a certain product, then they will most likely be interested in what the  advertisement is trying to sell to them. Showing women food that is low in fat  and calories in women’s magazines only re-iterates the notion that women are led  to believe that thin is better. This kind of advertising can also lead to eating  disorders because dieting and striving for thinness are two factors that are a  precursor to anorexia and bulimia.

The question that needs to be researched for future examination of  advertising and eating disorders among women is why does society feel the need  to portray women in this manner anyway? Are thin and super skinny women what  males and even females  feel is attractive? If it is what they find to be attractive, then that is a  lethal idea that is already killing our people. People were made to be different  from each other, and if not all women are super thin like the models in the  magazines, then that can be beautiful too. It is sad that not too many males or  females in our society remind themselves and others that it is okay to be  different, and that not everybody is obligated to live up to these false  advertised standards. Western society needs to come up with a new way of  portraying women and the female body (Key and Lindgren 11). What if all  different body types, shapes and sizes were advertised in magazines, especially  women’s magazines without being labeled “plus size?” Would that put an end to  eating disorders? Probably not, but it would be a step in the right  direction.

Of course not all eating disorders are caused by the media and advertising  alone. Some women want to feel like they have control over something, some are  trying to meet standards that have set by other places other than the media. It  is important, though, to recognize the kind of effect media and advertising has  on women. It is important to realize that because of what is portrayed in  Western society, many women will go to great lengths (sometimes deadly lengths)  just to meet these portrayals. If society wants to change what women are doing  to themselves every day, than it is up to the media to start showing women today  that it is okay to be who you are, big or small.

Works Cited

Key, Sandra W.; Lindgren, Maryclaire. “Skinny Models in Ads Cause Immediate  Anger,

Depression in Women.” Women’s Health Weekly (5/11/99) 11.

Wilson, Nona L.; Blackhurst, Anne E. “Food Advertising and Eating Disorders:

Marketing Body Dissatisfaction, the Drive for Thinness, and Dieting in

Women’s Magazines.” Journal of Humanistic Counseling, Education &

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