Nowadays, international firms focus on many countries in Asia to expand their business by exporting, licensing and franchise. Several firms desire to go abroad as there are main modes of foreign market entry which has particular advantages. Furthermore, International business includes multinational enterprises (MNE), which is a firm that engages in FDI (Foreign Directing Investment) through ownership in another country in activities owned or controlled by the investing firms. China is one of Asian countries that turn into famous country for foreigner investors.
After China has joined World Trade Organisation (WTO) in 2001, it has become an important destination in Asia for foreign investors. China is the 7th largest trading country with 737 million workers out of 1. 29 billion of the population. Investors believed that china is a fast growing undeveloped consumer market with huge growing potential of population. Also, the market is multi-regional segmented. Moreover, the old population in China is increasing which means many different things to business and basic to many business issues.