Cold Stone Mission Statement Essay

Cold Stone Creamery has been serving superior ice cream, cakes, cupcakes, smoothies and shakes for over 20 years. Their Mission Statement expresses “We’re fully committed to embracing diversity and inclusion in all aspects of our business. That’s why we’re developing a workforce that reflects the changing marketplace, while building and sustaining external relationships with multicultural … Read more

Ben and Jerrys Ice Cream

In the market of premium ice cream Ben and Jerry’s have a strong rival.  Haagen Dazs is currently the main competitor in the concentrated market place for super premium ice cream.  Substitutes, however, are available.  There are other ice creams not in the super premium category.  To an extent these are real competitors.  However for … Read more