Manchester united : An Introduction One of the leading football clubs of the world, Manchester united (Manumitted as the fans call it) was founded in 1878 by workers of the Lancashire railway company. Originally known as the Newton Heath LYRE Football Club in 1878, the club changed Its name to Manchester united In 1902 and moved to Old Tradeoff In 1910. The club did not start too well, both professionally and financially. Professional Struggle : They started by playing games against other departments and rail companies, but in 1880, Ovid to play their first recorded match against Bolton Wanderers.
They went on to lose that match 6-0. After starting to play In the club season from 1892-93 In the First Division, the club was relegated to the Second Division in after 2 seasons. Financial Struggle : In January 1902, with debts of EH,670 – equivalent to IEEE,OHO as of 2013 – the club was served with a winding-up order and nearly went bankrupt, and had to be saved by a last minute intervention of a local businessman that kept the club alive. Four local businessmen, each Invested ?500 In return for a direct Interest In running the club, attaining direct interest and thus the club was born.
The club, thereafter, staged a fight-back, making it again to the First Division and actually winning it twice in 10 years, 1908 and 1911. The club followed a tops-truly ride until the Second World War, seeing highs of the title winners and facing lows of relegation. The history of the club is full of successes, especially in the sass’s, the offs and the sass’s. The club over the years had some exceptional managers in the form of Matt Busby and Alex Charles Ferguson.
Busby led the team to second-place league finishes In 1947, 1948 and 1949, and to FAA Cup victory In 1948. In 1952. The club won the First Division, its first league title for 41 years. Under Alex Ferguson, the club reached new highs. Sir Alex Ferguson won 25 major honors, and 38 in total, from November 1986 to May 2013, when he announced his retirement after 26 years at the club. Since Ferguson appointment, the club became one of the most respected lubes not only in the united Kingdom, but throughout the world. Manchester United” the Brand : Manchester United has enjoyed much sportive success in Europe, but Its largest marketing brand success has come overseas in Asia, Australia and most recently North America. Football, as a sport, Is growing rapidly In these markets, and Manchester united made a serious effort to spread its brand all over the world. Manchester united has been described as a global brand; a 2011 report by Brand Finance, valued the club’s trademarks and associated intellectual property t IEEE million and gave the brand a rating of AAA, which signifies an extremely strong brand.
Forbes Magazine, In 201 2 listed Manchester united as the most valuable sports team brand in its list of the 10 most valuable sports brands The success of the club over the years is distinctly projected In the following accomplishments: * Record for the most number of Top Division Titles : 20 * The Most Number of FAA Cup Titles : 11 * The Most Premier League Titles : 13 Along with all the stellar professional accomplishments, Manchester United has also et the standard for how to mint financial success in the world of football.
A key ingredient of a successful strategy in modern soccer rests on the ability to structure the club as a company that sees itself as a content provider. The club provides an ideal model of how a club should manage it’s resources, especially at a time when money pays a critical role in the athletic success for football clubs. They have made choices (primarily in terms of player transfers, managers, brand management, etc. ) Inch have now set the paradigm for the world of football to follow.
