World wide known company Canon was established in a small apartment in Tokyo, Japan at 1933. At that time, high-quality camera market was kept by Germans. In 1950, Canon’s first president, Takeshi Mitarai, went to America fort he first time to attend an international trade fair. He built a very important fireproof factory of steel-reinforced certain in the Shimomaruko area of Tokyo. While he was building this factory, he thougt that it is essential for Canon to succeed in doing business with the world at large. The guiding principle for Canon employees was San-ji or Three Selfs spirit.
With this principle Mitarai tried to show his respect to humanity. Also, Canon have built its first step into the global market with the opening of a U. S. office in New York City. In 1957, Canon established European distributor, Canon Europa, in Geneva, Switzerland. In the 1960s, the company saved important advances. These are electrical,physical and chemical technologies. By 1970, Canon grew to 44. 8 billion yen in sales and more than 5,000 employees. In 1976, Canon discovered Premier Company Plan, an ambitious strategy to transform Canon into an ‘excellent global company’.
This company continued to expand under the Premier Company Plan. Canon began global production in earnest on the road to becoming an excellent global company. On the other hand, it also began such progressive and environmentally sound activities. The company creates new business opportunities and products competitiveness by other company. Fujio Mitarai was elected Canon’s 6th company president in 1995 and after a year, Excellent Global Corporation Plan was launched. Kyosei is corporate philosophy of Canon.
Especially, Kyosei has trade and sponsorship activities. Kyosei’s Japan means ‘live and work’. It is our values, employees and behaves are shaped. This corporate philosophy is lived our firm, business and sponsorship at the activities. As financial power, Canon Inc. had saved an expand of %7,8. It had increased our profit and gain. Canon sees operation Tokyo, Osaka, Nagoya, Fukuoka, Sapporo and New York stock market. We were 36th row ‘the best global trademarks of the world’ in Business Week’s list. Also, Fortune put Canon’s in All Star list.
